- considering the possibility of having cashflow problems during the early stages of product life cycle.
- finance for promotions
- credit given to customers
- finance for new product development
- fixed costs
- variable costs
- semi-variable costs
- direct costs
- indirect costs
- opportunity costs
- overheads
- revenue = quantity sold * average selling price
- start up cosrs
- wages
- running costs
- costs for expansion
- money saved for investment
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